Accepting Micro Payments For Your Website Or Online Business
The number one downside for 소액결제 on-line sellers and website owners accepting and processing micro funds is the very high fees charged by fee processors and credit card firms, which can typically eat into a significant portion of the cost income stream.
Before we examine the varied options and options in coping with this pervasive downside, we should always first outline what constitutes a micro payment.
A micro fee is a fee for an item or service that's of low value. For instance, website funds for ring tones, pay-per-views, downloads, e-books, and subscriptions within the $1 - $3 range can be considered as micro payments. A 25 cent fee for a download or a 5 cent cost for a SMS are very good examples of lesser value micro payments.
There are two primary strategies that a web based seller may make use of to simply accept a micro payment. The primary methodology is to make use of a credit card, however the merchant fees can be quite high to just accept a big number of payments for $1 and $2 micro payments, and this isn't usually a cost environment friendly option.
Some on-line enterprise owners whose websites sell micro cost valued good and providers will ask customers for his or her credit card details, and can process charges and invoices to their prospects' cards when account balances reach specified payment threshold amounts.
Another variation of this methodology is to cost the shopper's credit card a minimal cost quantity of (say $10), and a credit in this amount is then posted to the user's account, which depletes as nominal worth goods and providers are purchased from the vendor.
The issue with this method is that prospects don't love providing their credit card details to strangers, and they don't like the idea of creating a down payment buy dedication for goods or providers which the client might in the end resolve to not purchase.
The opposite option is to process cost for each micro transaction as it occurs utilizing an internet payment system, and there are a couple of viable options with several firms competing in this house, a few of which are much more value efficient than others, as I shall explain.
Let's look at the next instance:
Consider a micro cost within the quantity of $2 USD despatched internationally (from one country to a different) using a enterprise account.
I've compared the fees that every of the next on-line payment processors would cost to handle this cost, and present the results below, from highest to lowest cost:
The highest fees could be incurred if using the services of Netherlands-based ZayPay and UK-based mostly Moneybookers. PayPal's regular fee service would lead to an 18% cost fee, and even their lite service for mirco payments leads to an 8.5% commission. By far the bottom value micro payment processor is Canadian based mostly CashSender, as their 1.5% fee does not have a fixed payment component. Thus, CashSender's payment is even a fraction of the price of the subsequent lowest present on the list.
Many online sellers and website owners settle for micro cost as the life-blood of their business operations. This means, many such payments are processed over the course of each month, throughout the year.